Is Tinder cheating on itself? Super Like?

CSILVAMSW_HPLTinder has been under some heat lately with the app being associated with increases in STD rates and destroying millennials dating experiences. ย So, what does Tinder do? Create a new feature called Super Like. “We wanted Super Likes to be really special while making sure everyone can use them, so to start weโ€™re giving Tinder users one Super Like to send each day. ” -Tinder blog

Yup that’s right, now you can reach out to one person a day and hope they respond to you, too. Is this Tinder’s attempt to make the site more monogamous?

In a recent HuffPostLive segment, I got to share my thoughts on Tinder’s new feature Super Like:

Let’s look at it from a feature improvement point:ย the #1 complaint women have about Tinder is the non-relationship responses they get/the direct hook-up responses that the app is known to be. Super Like may improve the probability of getting less unwarranted communication from users.

From a female user experience point, Super Like as a feature may be an empowering one for women that know what they want. You are running probability on these sites, a distinguishing feature like “I’m not bsing on here don’t bother to contact me if it’s not similar interests” can change the script that is currently being designed in dating. {That women play a passive role and have to be reliant on men discarding them for more kinky and/or shopped photos.}

Tinder was created by the same group that created Grindr, the gay hook-up app. All it did was apply that same principle to the hetero world. Should it have changed their business model before now? Would they have laughed all the way to the bank?

By changing the behavior of the users of the app, it will change the dating experience of the users. Perhaps, women will feel less devalued and men will get more real responses. Ultimately, they will get closer to finding a relationship. What do you think? Is Tinder cheating on itself?

8 thoughts on “Is Tinder cheating on itself? Super Like?

  1. I didn’t use Tindr when I was dating but I did look into it and decided it wasn’t for me. It seems to be about physical appearance only. I mean, of course it’s important that we want to be physically attracted to the people we date – that’s only natural – but at the cost of everything else? Stupid and asking for trouble.

    No wonder users are feeling disillusioned with dating when everyone is judging everyone else superficially and when they do date nobody turns out to be what they claim to be. Shit in, shit out. A superficial service was never going to lead to anything more than the superficial service it was clearly designed to be. Will this change anything? It seems to be a good idea but if somebody doesn’t like the look of you, they don’t like the look of you “Super Like” is meaningless for somebody who was always going to say “no thanks” anyway.

    The best thing you can do is use a regular dating site and make a decent effort in writing a compelling profile that makes people want to message you or to respond to your messages. I know POF, OKCupid and other conventional sites have their issues (you discuss them in the video) but they do seem to register greater success; it all depends on the users using them properly.

    1. Yeah, I was never keen on the concept and business model of Tindr/Grindr. Compatibility has nothing to do with appearance. But that’s something that the founders missed. The biggest problem for dating sites is constantly attracting new users. If the overall experience is negative and mags like Vanity Fair express what the user sentiment is, then what else can you do? Create a new feature so that you improve some of the negative experience. I’m not a rocket scientist, but capitalizing on selfie-absorbed culture has a limited life span.

      The funny thing is that I think that Tindr will become a pof, okc. In some ways it already is!

      1. I agree and I also think it feels like a fad that may just die down as “selfie culture” disappears. When that happens, it might have to become more like the others if it is to carry on trading.

        Maybe we’re both too old to get it, Clarissa ๐Ÿ˜‰

        1. LOL It’s a different world out there sonny (said in a grandma voice) ๐Ÿ™‚

          Nah, we get it. These kids don’t ๐Ÿ™‚ LOL

          In all seriousness, I want everyone to be happy and find happiness. Whatever method they use to get there, I’m all for it!

  2. So many people use Tinder it’s mad. There used to be a tool that told you about potential matches before you had them (but I think you had to pay for it). I wonder if in 2017 Tinder will be able to shake their ‘hookup’ status? What do you think?

    1. Thanks for sharing your thoughtful insights Katie! Honestly, Tinder would have to revolutionize it’s model for it to change. They are driving the pattern and social experiment, people are using it’s convenience and are enjoying the ease of it’s function. If masses stopped using the app, then they would be forced to game change, again.

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