The Millennial Virus

Most of the articles and research on millennials is targeted on marketing to them, how we could sell better to them, how we can better understand their preferences, or we characterize the hookup culture like it’s something new. We try to talk about their sexual patterns, how many, how often, variations of sexual practices, birth rates, and on and on. But, we never talk about what I call, The Millennial Virus (c), what they are at risk of. We never talk to them about the risk of getting an STD. Today, NYC announced increases in STDs among millennials. The hookup culture is nothing new-it was AIDS prior to this generation.
So, I conducted polls over quora, google + and reddit and 50% were aware of STD risk, but were unaware of the recent CDC report that states “ages 15-24 make up just over one quarter of the sexually active population, but account for half of the 20 million new sexually transmitted infections that occur in the United States each year.”
Credit: Anqa
According to a study conducted by Downing-Matibag & Geisinger (2009), “nearly half of participants were unconcerned with contracting a sexually transmitted infection from penetrative intercourse during a hookup, and a majority were unconcerned about diseases in hookups that included fellatio or cunnilingus. Most students reported not considering or realizing their own health risks during hookups, particularly those that occurred within their own community such as with someone else on their own college campus”. Another study by Paik (2010), reported “individuals involved in hookups are more likely to have concurrent sexual partners”. Which only compounds disease risk by increasing the spread of infection.
We like to blame Tinder, Bumble, and other dating apps for this behavior, but when I asked where people are hooking up; the top places were:
1. Tinder
2. College dorms
3. Instagram
4. Facebook
5. Bars
6. Clubs
7. Cars
8. Frat parties
When you ask why don’t people prefer to use a condom? The answer is obvious: “we don’t like the desensitizing feeling condoms have.” You know what is more desensitizing? An STD.

Why are men so non-committal?

Spring is near, so I’ve been getting a lot of women asking for relationship advice on non-committal men. If you ask men why they are so non-committal, why they cheat, or why they deceive their partners, the #1 answer you’ll get is boys will be boys. Doesn’t help, does it?

So, I’ve compiled a short list of things to help really get to the bottom of how to determine if your man is non-committal or commitment phobic. Aside from the usual signs, check out: Men and Relationships: 5 Signs He’ll Never Commit by SABRINA ALEXIS or or just go on Tinder. 🙂commt-yourejustadumbass

Here are some subtle cues to listen for on how to gauge if you’re in a non-committal relationship:

  1. Past relationship references. How he describes his past relationships could be a good place to start. Did he have a string of bad relationships with “crazy” women? If it was “most of them were crazy”, then he’s probably looking to blame others for his past relationship failures. Realistically, he may have deeper issues that he has to resolve that you might not be able to. Most people, especially men, loathe failure. They are designed to try to fix shit. If they couldn’t in the past and it became how they related to women, they hate taking chances. If you stick around chances are you’ll be one of those “crazy” exes.
  2. I intended on… That sounds good, doesn’t it. But, most people intend on doing a lot of things that they want, but just never get around to it. Marriage is one of them. Weight loss, exercising, you name it. If you don’t act on what you intend to do, it doesn’t happen. When men want something, they act on it. If they aren’t discussing a relationship, chances are they aren’t looking for anything committed.
  3. Fighting. Yeah, fighting. If you think there’s something better out there, you won’t try to resolve conflict. You’ll just exit out.

 

Is Tinder cheating on itself? Super Like?

CSILVAMSW_HPLTinder has been under some heat lately with the app being associated with increases in STD rates and destroying millennials dating experiences.  So, what does Tinder do? Create a new feature called Super Like. “We wanted Super Likes to be really special while making sure everyone can use them, so to start we’re giving Tinder users one Super Like to send each day. ” -Tinder blog

Yup that’s right, now you can reach out to one person a day and hope they respond to you, too. Is this Tinder’s attempt to make the site more monogamous?

In a recent HuffPostLive segment, I got to share my thoughts on Tinder’s new feature Super Like: http://live.huffingtonpost.com/r/segment/why-does-tinder-have-a-new-super-like-function/521e53bbfe344436f2000120

Let’s look at it from a feature improvement point: the #1 complaint women have about Tinder is the non-relationship responses they get/the direct hook-up responses that the app is known to be. Super Like may improve the probability of getting less unwarranted communication from users.

From a female user experience point, Super Like as a feature may be an empowering one for women that know what they want. You are running probability on these sites, a distinguishing feature like “I’m not bsing on here don’t bother to contact me if it’s not similar interests” can change the script that is currently being designed in dating. {That women play a passive role and have to be reliant on men discarding them for more kinky and/or shopped photos.}

Tinder was created by the same group that created Grindr, the gay hook-up app. All it did was apply that same principle to the hetero world. Should it have changed their business model before now? Would they have laughed all the way to the bank?

By changing the behavior of the users of the app, it will change the dating experience of the users. Perhaps, women will feel less devalued and men will get more real responses. Ultimately, they will get closer to finding a relationship. What do you think? Is Tinder cheating on itself?

Online Dating Rituals of the American Male

Bravo’s latest dating installment “Online Dating Rituals of the American Male” is a hilarious show. Ever wonder why so many of the “Online Dating Rituals of the American Male” guys are being dumbasses? Ever wonder why the girls seem desperate? Want to increase your craydar while online dating?

Just check out my twitter feed https://twitter.com/urjustadumbass from the first episode  for some of the comedy:Screenshot 2014-04-04 at 3.24.47 PM - Edited.png

Despite these characters, the show has a nice mix of professionals, entrepreneurs, and aspiring singles. It has featured these types with a bird’s eye view into what men are thinking as they go on dates and while they are on dates. Some of it is designed to shock you, most of it is built on some stereotype of what men are doing in the new online dating scene.  According to a recent article by Paul Hudson, http://elitedaily.com/life/9-ways-the-hook-up-culture-is-ruining-love-as-we-know-it/, the show really highlights how the hook-up culture is impacting the dating scene.

The show will have you wondering why guys like Alex, Grant or Brian get away with being dumbasses? Then you’ll have women like Alix, Mindy, or Candis that you really want to cheer on, but watch them fail miserably. If anything it will increase your craydar while online dating 🙂

Online Dating Rituals of the American Male airs Tuesday nights at 10pm EST on Bravo. Watch the show it is entertaining!